The Web Design Process – Part 3
3. Select the presentation style. Page style has to do with how the page feels–heavy and bold, natural, formal, funny, high tech, light and airy–all of these styles can be conveyed with proper design. The style of a web site should generally be consistent from page to page and definitely should be consistent with the message and the company’s image. Style is developed by an integration of such things as color, graphics, use of space on the page, writing tone, etc. UltraWarp can help you choose style elements to project your corporate image to the world.