The Web Design Process – Part 4
4. Select and prepare page graphics. This is one part of the web design process that separates the amateurs from the professionals. The World Wide Web is a largely visual medium. Appropriate and creative graphics can help attract favorable attention to your web site. Graphics include not only pictures and logos but icons, link buttons, and other special uses unique to web construction. But preparing graphics for use on the Web is a complex process. Browser color palettes are limited and images that look good on one operating system may be poorly rendered on another. Graphics files are large and must be reduced in file size as much as possible without sacrificing image quality. A balance must be struck between visual interest and fast page loading time or viewers will click away before they see the page. UltraWarp has software, experience, and expertise to help develop or adapt graphics to work well for online use.