The Web Design Process – Part 7

7. Create a value-adding strategy. The Internet was created to promote a free exchange of information. In that tradition, good web design includes adding something of value that the viewer receives simply by visiting the site. The possibilities here are endless, limited only by the imagination. Value-adding can include expert information, free contests, humor, links to related sites, copyright free images for use on computer desktop screens, free products samples, a puzzle, etc. Value-adding promotes good will, encourages viewers to come back to the site often, and can provide an educational service. It is an integral part of web design.