Web Design, Search Engine Optimization and Promotion

Request for Proposal

The following Request for Proposal form is designed to assist you and your business in formulating the purpose, use and elements to be incorporated in the development of your web site. Please read each question carefully. It is important that you provide complete answers to each of the questions. Your answers will be used to formulate a detailed set of specifications for your company web site and to generate a proposal based on those specifications.

Contact Information
Date
Company Name
Contact Person
Title
Address
Phone
E-Mail

Company Information
Business Ownership	Proprietor Partnership Private corporation Public corporation Startup (with funding) Startup (without funding)
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Industry Description
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Main Products	Do not sell products
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Main Services	Do not offer services
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Current Marketing	direct inside sales direct outside sales retail storefront television radio national print media local print media tradeshows/exhibitions telemarketing billboards existing web site online marketing/advertising other
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Major Competitor Sites

web site Information
Purpose of this site	company web presence training recruiting product sales services sales customer feedback technical/customer support product/service updates product/service f.a.q. company news web-based software application Other
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Site Budget Range for Initial Development & Hosting Set Up
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Annual Hosting Budget
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*What is the minimum* required turnaround time for development of your web site?** (There is an additional charge for development done in less than 30 days.)
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Domain Name & Hosting
Does your company already have its own unique domain name?	yes My URL is: no
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If yes, what company registered your domain name to you?	URL:
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If no, what domain name does your company want?	URL choice 1: URL choice 2: URL choice 3:
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Do you need a host for this site?	yes no
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If no, do you already have a host?	yes - I use a virtual hosting company My host is: My cost is: Monthly Quarterly Annually yes - my company hosts its own sites no
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Site Look & Feel
What type of site style would you like the site to have? This is the site look and feel - the image that is conveyed to the user about your company. If you don't know, don't worry... our designers will come up with the perfect look for your company.	warm & friendly high tech professional local/regional national international unique in color & style graphical contemporary/modern old/established feminine/pretty consumer oriented business to business oriented dot.com style Other:
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What are some of your favorite sites, and why? Give us their URL's and tell us what you like about them if you can.
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Do you have a camera ready company logo?	yes no not sure
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If no, would you like us to create a logo for your company?	yes no If you choose yes, please also fill out our logo information form.
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Do you have a color scheme that you would like to use for the web site? (e.g. navy blue, beige and red)	yes Describe the color scheme: no, designer should use best judgment
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Do you have a site layout preference?	navigation buttons aligned vertically in left margin, content to the right navigation buttons centered at top of page, content following navigation buttons centered at top and bottom of page, content in between no preference, designer should use best judgment
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Site Content
What are the sections needed for your web site?	About Us Products & Services (combined main section) Products (single main section) Services (single main section) Company History Company Officers Company Financials Press Releases/Annoucements Newsletter What's New Industry Links Other Links Contact Us Map/Direction Site Search/Site Map Product Search Form (Ecommerce sites only) Order on-line (Ecommerce sites only) Other(s):
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Site Functionality
Do you want your site to contain an e-mail based contact form? (For site visitors to send you a message and/or request more information about a product or service.)	yes no
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Do you want your site to contain a map of your office location(s)?	yes (all offices - separate maps) yes (all offices - single map) yes (main office - single map) yes (main office - large scale and small scale maps) no
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Do you want any multimedia features in your site?	Audio clips: How many? Video clips: How many? Flash animation: Splash screen Flash animation: Entire site Flash animation: Product Demonstrations Flash animation: Web site tour/demos/learning Midi, Wav, or MP3 music files
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Does your site require custom programming of any type? (Such as database programming, ad banner tracking, data feeds from other sites, off-the-shelf web software installed, CGI or Javascripting?) If so, tell us what your needs are.
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E-commerce Functionality
Do you want your site to allow customers to place orders on-line?	yes no
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If yes, what functionality do you need in a shopping cart or online ordering system?	secure server/certificate multiple item ordering web-based adminstration statistics custom look and feel search capabilities gift registry coupon redemption scalable system to allow for growth customer account retention multiple shipping options international sales capabilities ability to run an affiliate program
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Please describe any other ecommerce functions you require and list sites that you like or that have similar functionality.
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Site Maintenance
*Do you want the ability to add, delete or modify content on your web site in-house?*	yes no
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If yes, who will be performing the updates?	MIS or other computer professional computer literate executive computer literate employee other:
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If you want the ability to add, modify or delete content, what areas of the site do you want to have this ability?
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Would you be interested in employee training for site maintenance?	yes no
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If you would like Fresh Pages to perform the maintenance, what is your maintenance budget?	My budget is: Monthly Quarterly Annually
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What is your expected maintenance schedule? How often do you anticipate updates?	Daily Weekly Monthly Quarterly Irregularly
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Is there anything else we need to know in order to create your proposal?
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If you are not sure which is the best website design and/or marketing solution for your needs, you can follow these four links. They will quickly clarify any confusion you may have had.